WHY USE A SAAS PLATFORM FOR ALL LOCAL COMMUNICATION NEEDS?

Capitalize on the local consumption trend

Today, brands are well aware of the huge potential of local communication. Contrary to popular belief, 85% of brand sales are generated in-store (1). The appetite for local businesses and the return to local consumption are strong and lasting trends. In fact, retail stores have irreplaceable knowledge of their customers. An asset that retail networks and manufacturers would be wrong to underestimate.

Support the digitalization of retail store communications

Replacing paper leaflets with digital has become a priority for retail outlets. 93% of consumers who buy a product in-store have done some research on the Internet beforehand (2). At the same time, some countries, like France, have voted laws obliging advertisers to give up the traditional distribution of leaflets to letterboxes. Retailers must now rethink their strategy, capitalizing on the customer expertise of their network while supporting it in its digital transition.

Digital, a complex world for local advertisers

However, these challenges have their technical difficulties. To manage its local communications, a sales outlet has to use an average of 17 different tools. And due to a lack of in-house expertise, certain channels (display, DOOH) or creative formats (rich media, video) are not accessible to them. That is why the intervention of network heads is essential. To democratize the most effective levers, chains need to provide their stores with a single tool in the form of a SaaS platform.

The benefits of SaaS

A SaaS platform to meet the needs of multi-local and multi-channel communication offers several advantages:

• Centralization of the strategy across points of sales: A SaaS platform centralizes the management of local and multi-local communication in a single location. This makes the management of all communication campaigns easier, reducing the errors and time wasted in managing several different tools.
• Message consistency: With a SaaS platform, it's easier to maintain brand consistency across all communications campaigns, whatever the channels used. This reinforces brand perception and improves public brand recognition.
• Process automation and scalability: A SaaS platform can automate a large part of the communications process, reducing the manual workload. Functionalities such as Campaign Manager or Dynamic Reporting can all be automated and scaled across the entire network.
• Flexibility: A SaaS platform enables quick adaptation to changes in communication strategies, which is essential in a constantly evolving world. Functionalities can be added or removed as required, making it easy to adapt to new challenges.
  

Arago: multilocal digital communications on a single platform

ARAGO's technological solution, combining an independent DSP and a suite of dedicated tools, helps democratize digital media by giving local advertisers access to 12 digital levers on a single platform: display, native, video, rich media, audio, DOOH, SEA, connected TV, Meta, Google Adwords, Waze, SMS, Emailing. This multi-channel strategy, adapted to local commerce, helps points of sale to optimize the conversion funnel in a drive-to-store logic. It also enables retail networks to optimize every euro spent, limiting audience loss and ensuring constant pressure throughout the territory.

(1) According to FEVAD
(2) According to Kantar