4 QUESTIONS TO MAXIME CAILTEAUX, HEAD OF ACQUISITION
What is your role at Arago?
I have a rather transversal role on lead generations, drive to store and on-site purchases problematics for different clients: airlines, telecoms, retail industry.
What are the platform benefits?
First, I'll say its granularity. We can have a national, regional, departmental, communal or hyperlocal targeting. Second advantage: the platform il is the turnkey solution. It is really easy to use so our clients can quickly pick up the different tool functionalities. At last, it is a french technology. There are not so many french platforms. it's good to have one that makes an alternative to GAFAM. I think that's something we really have to cherish.
How do you use the platform?
Arago, I use it to centralize my campaigns with all the levers: SEA, display, videos, native. I have a dashboard where I have a centralized view of all my campaigns. It really allows me to have synergy and a truly global vision from start to finish.
What does it mean from a marketing point of view?
From a marketing perspective, I use it in the top of the funnel to feed our audiences and then at the bottom of the funnel, I will retarget them. This allows us to have really ideal performances within the same platform.
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